Getting motivated sellers to contact you is essential to any successful real estate investor’s business. A truly motivated seller is the key to a good deal. The more motivated the seller, the better the deal. You will find very quickly, as I did, that you will be able to buy a lot more houses at much better prices with the terms that you want, when the seller contacts you first.
To whom, exactly, are you going to be marketing?
Motivation comes in many forms and sellers will sell for a variety of reasons. Since they are not being actively marketed, there is virtually no competition for these deals, if you consistently send a personal letter to them.
This makes it even easier for you to make a good deal.
The biggest part of the secret is to find the sellers who really want to sell. I use different mail campaigns to locate several types of motivated sellers. The best way for you to build your business quickly is to use a number of different methods to draw motivated sellers simultaneously. This can best be done by locating mailing lists and refining them to meet your specific criteria, and then mail to them over and over.
When you learn how to get motivated sellers to contact you and then learn how to purchase properties using a number of different methods, you get to pick and choose the deals that you want to do!
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August 27th, 2009 at 8:33 am
Since marketing dollars are scarce, it is very important to target specific areas. You can do that best through neighborhood direct mail programs. This can allow you to become the “go to” realtor in desired neighborhoods.