More people are becoming millionaires today than ever before in the real estate business. So what makes these wealthy entrepreneurs so different? They chose the road to wealth and real estate as the vehicle to get there.
When choosing the road to wealth, there are some important distinctions that set the truly successful people apart from everyone else. Some of those include the ability to visualize a specific outcome, pursuit of a dream, constant motion and a relentless determination to reach the goal. Giving up is not an option. Like the saying goes, “Quitters never win; winners never quit!”
In the real estate business, there are two kinds of people, the “doers” and the “wannabes”. There are truly focused people who get up every morning with a clear and defined direction who want to make their business work no matter what it takes. They pursue their dream relentlessly and continue to grow on a daily basis, garnering all the education they can along the way to take them even further along in their business.
Then there are the people who go to seminars or buy books and tapes and do absolutely nothing with them once they get them home. I have personally witnessed this over and over again. They have one excuse after another as to why they can’t be successful in this business. For them, the status quo is the easy way in any situation. Don’t ever settle for the “status quo”.
I used to be one of those people who did absolutely nothing.
I continued to work day after day at a job I hated. I had every excuse there was for not getting started in the real estate business. So I can relate. One could say, “I’ve been there, done that.”
There were three main mind sets that held me back:
- Void of any real focus.
- Lack of a true desire.
- Over-abundance of fear.
You can absolutely overcome all three of these hindrances to your success. I am living proof that you can. If I can overcome these three hindrances, certainly, you can!
The biggest change that happened to me finally was the desire to succeed. An even greater desire was to get back all the money I had spent on courses and seminars. As I always teach others, “Whatever it takes to make you move forward!”
I discovered there were some very easy ways to get focused and get on track. All it takes is a small piece of planning on your part. As the saying goes, “Proper planning prevents poor performance!” One way to focus was to define the specific reason I wanted to succeed. For me it was to get back the money I had already spent on educational materials and to get rid of a job I hated.
At the time, my job entailed being on the road for long periods each week which resulted in me not being home much, something I very much wanted to change. I spent many years in a “dead-end job” making a lot of money for other people.
For you, it may be putting money away for your children’s education, taking a trip you’ve always wanted to take or maybe becoming involved in charities you’ve always wanted to support; or just having the opportunity to have the freedom to choose how you want to live. Whatever that reason is for you, commit it to paper and out loud to those around you. There is nothing I know that will force you to take action more than committing to a goal out loud. Become persistent in the realization of your dream. Use the knowledge you already have and move forward from that point.
Set goals and objectives for you to reach,
but do it quickly.
Objectives are “measuring sticks” to make sure you obtain your goal.
Visualize your success! Many successful, corporate people visualize their success. Every extraordinary and successful person has first visualized their success in their mind; and then on paper. Their dreams were put into action, resulting in a reality of success. Make a “road map” of where you want to be in future years.
Have you ever seen a person who consults his or her map after their big trip? Absolutely not! They go over their map BEFORE the trip.
Unfortunately, most people get stuck in the “dreams” part of that road to wealth and path to prosperity and never get any further in their journey.
Enlist the help of your local real estate club or a mentor to stay on track. If there isn’t a real estate club where you live, contact other investors in your area and form your own group. This is a great way to network and get the support you need. I enlisted the help of a wonderful mentor early on in my business. I also attended meetings of our local real estate club on a regular basis. I found this to be a great way to stay focused and excited about the real estate business. I continued to work with other investors in my area who were already working in the business. I also worked with my mentor who continued to push me forward toward my goals.
Many real estate salespeople say: “Location…location…location!”
But I am saying to you right now,
“Focus…focus…focus!”
If people around you are telling you it won’t work, don’t let them “steal your dreams”. Only you can make the decision to be financially free. I know that lots of my friends and family members thought I was crazy to be involved in this business. I’m glad I didn’t listen!
Hang around with like-minded people wherever you can find them. Learn from people more successful than you. Hang around with people who make more money than you do. If you constantly take financial advice from a brother-in-law who is broke and has a negative attitude, you will probably remain broke.
Decide what it is you want to do for your business on a daily basis and implement a plan of attack.
Enlist the help and support of your spouse, your children or a partner while growing your real estate business. There are lots of things they can do to help. You’ll achieve a feeling of teamwork that will keep you moving forward. Write a specific list of goals you want to achieve, no matter how small. Set goals for tomorrow, next week, next month, and next year. This is one way to create a road map you can follow towards attaining your goals and growing your real estate business.
- Daily, measure your steps to achieve your goals.
- Do whatever it is you need to do to keep moving in a positive, forward direction.
- Don’t let the “nay-sayers” get you down. They just want to keep you where they are.
- Don’t take advice from anyone who makes less money than you do. You have a right to live the kind of life you want, so be willing to do what it takes to attain it.
- Remember that attitude determines altitude.
Real estate is absolutely one of the best vehicles I know of to obtain wealth quickly.
If you believe you can’t change your attitude about the opportunity to create wealth through real estate, I assure you that you can. You just have to make the decision to choose the road to wealth.
It’s YOUR decision. It’s your focus.
That road to wealth is to stay focused and to never give up. Success can be yours…today!
It is my desire that through reading the success principles in this book, you can overcome any adversity and become a victorious achiever—through YOUR success in real estate.
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August 27th, 2009 at 8:33 am
Since marketing dollars are scarce, it is very important to target specific areas. You can do that best through neighborhood direct mail programs. This can allow you to become the “go to” realtor in desired neighborhoods.