Most importantly, absolutely KNOW what your competition is doing. Literally track their every technique. Research and find out all that your competition is doing. Knowing about your competition gives you the ultimate edge over them. The more you know about your competition, the better idea you will have about your market. One of the best ways to find out what your competition is doing is to join local associations where you might meet them.
There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. In many cases, positive change is good. Although you will still use some tried and proven marketing techniques, those who are willing to take a little risk are the ones who are the most successful. Some of these lessons come from difficulties, pain, and even a couple of failures along the way. But once you make a mistake, never make that same mistake again! Different gets attention and that’s what you want, to get the attention of sellers who need your services.
Very simply, if you don’t let people know that you buy houses, you won’t! Dare to be different in your approach to finding motivated sellers.
Check out my web site at marketingmagiclady.com for even more information on targeted marketing to motivated sellers.
So when someone asks you, “If you were arrested for being a real estate investor, would there be enough evidence to convict you?”
Your answer and verdict must be: GUILTY!
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August 27th, 2009 at 8:33 am
Since marketing dollars are scarce, it is very important to target specific areas. You can do that best through neighborhood direct mail programs. This can allow you to become the “go to” realtor in desired neighborhoods.